Gibson Acoustic Creates 25 Environmentally Friendly Live Earth


NASHVILLE, Tenn., July 3 /PRNewswire/ -- Gibson Guitar, the

world's premier musical instrument maker and leader in music

technology, announced today a global relationship with Live Earth in the

campaign to combat global warming. Gibson Acoustic Guitar has produced

25 exclusive, environmentally-friendly custom guitars with the Live

Earth logo emblazoned on the front. These limited-edition acoustic

guitars are to be signed by artists performing at the eight official

concerts across the globe on July 7, 2007 and, ultimately, auctioned off

to benefit the Live Earth concerts and Alliance for Climate Protection.

The Live Earth Guitar is based on the best selling J-45 Gibson

Acoustic Guitar. This round shouldered dreadnought design has

affectionately been called the "workhorse" by artists since

the 1940's. The guitar displays the Live Earth logo and all

graphics were placed on the guitar then coated with a nitro-cellulose

lacquer. The body and neck of the guitar are constructed using

rainforest friendly, FSC Certified Mahogany. With a scale length of 24

3/4-inches, the guitar not only produces a full, rich tone but is

considered a pleasure to play by many artists. The Live Earth Gibson

Acoustic Guitar also comes with its own hard-shell case and the

industry's finest built in pickup and preamp.

"The Gibson custom designed acoustic guitars represent the

ultimate combination of music and environmentally conscious practice

that is in line with our Live Earth messaging," said Kevin Wall,

Founder and Producer of Live Earth. "Music has the universal power

to unite cultures and we will focus that energy on July 7th to motivate

people all over the world to take action to combat global warming."

Gibson Acoustic is providing the custom made guitars designed for

Live Earth incorporating not only FSC certified body and neck but the

Live Earth and its SOS campaign design elements. The guitars will be

scattered across the country at each of the eight concerts on July 7,

2007. Many of the artists performing at these concerts will sign the

guitars as part of their support for the Live Earth event, the SOS

campaign and the fight against global warming. At the culmination of

the Live Earth events, the guitars will be auctioned off on eBay to

raise additional funds for the Alliance for Climate Protection.

"Gibson Guitar finds it a privilege to work with Live Earth to

combat global warming as the event's official partner," said

Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. "Live Earth

is a great opportunity for activists, musicians and organizations,

alike, to draw attention to the impact of Global Warming. Gibson

Guitar, and its philanthropic arm, Gibson Foundation, are dedicated to

supporting the cause for climate protection and the creation of these

environmentally friendly guitars."

About Gibson

Gibson is known worldwide for producing classic models in every

major style of fretted instrument, including acoustic and electric

guitars, mandolins and banjos. Gibson's HD .6X-PRO Digital Guitar

represents the biggest advance in electric guitar design in over 70

years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in

Nashville, since 1984, Gibson Guitar Corp.'s family of brands now

include Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex,

Electar, Flatiron, Gibson Baldwin Music Education, Slingerland Valley

Arts, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin,

JC Fischer, Chickering, Hamilton and Wurlitzer. Visit Gibson's

website at or

About Live Earth

Live Earth is a monumental music event that will bring together

more than 2 billion people on July 7, 2007 to combat the climate crisis.

Live Earth will stage concerts in New York, London, Sydney, Tokyo,

Shanghai, Rio de Janeiro, Johannesburg, Hamburg and will feature a mix

of both legendary music acts like The Police, Genesis, Bon Jovi and

Madonna with the latest headliners like Kanye West, Kelly Clarkson,

Black Eyed Peas and Jack Johnson.

Live Earth's 24 hours of music across 7 continents will

deliver a worldwide call to action and the solutions necessary to answer

that call. Live Earth marks the beginning of a multi-year campaign to

drive individuals, corporations and governments to take action to solve

the climate crisis. Live Earth is partnering with the Alliance for

Climate Protection, The Climate Group, Stop Climate Chaos and other

international organizations in this ongoing effort. Live Earth was

founded by Kevin Wall, a worldwide executive producer of the Live 8

concert series in 2005, and is supported by former U.S. Vice President

Al Gore.

CONTACT: Caroline Galloway of Gibson, +1-440-338-3469,; or Maureen O'Connor of Rogers

Cowan, +1-310-854-8116,; or Yusef Robb of

Live Earth, +1-323-384-1789,

Web site:

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Copyright 2007 Gale, Cengage Learning. All rights reserved.

edit @ 22 Sep 2015 10:04:07 by boringthrill1835